We would like to welcome our new Inbound Marketing Manager, Conor Smart to Operance! Working closely with our product marketing manager and the sales department, Conor is looking forward to being a part of the business long term, helping us grow our online revenue.

We interviewed Conor about his first week at Operance, have a read of his responses below.

It’s been great. I was anxious before starting the role because I was coming from a larger brand in a different industry. Regardless, I am glad I made the leap because I have more responsibility and feel more valued. The vision, Operance, and the team; it’s been incredible and more than I expected.

Yes, even though we all work remotely, we are such a small team that talks every day which I feel is vital.

The overall vision of the company is what excites me the most. I am really impressed by the current progress it’s unbelievable. I am so proud to be working for a company like Operance that provides a product that makes a genuine difference.

As the inbound marketing manager for Operance, my responsibilities include managing all promotional marketing activities to increase brand awareness and improve sales for the software solutions we offer. I use data analysis to determine what platforms are best to target our audience and what type of marketing activity we should run to improve lead generation and brand growth.

I work closely with the product marketing manager to establish a consistent tone of voice and the sales team to increase our lead generation month-by-month. Working closely with sales and product teams is vital to support the growth of Operance and achieving financial targets.

I plan on making an impact by developing; high-converting, cost-effective marketing campaigns that boost our product sales and customer base. I will work closely with the product marketing manager to develop the organic marketing mediums such as social, SEO, email and website to improve our cost per acquisition and performance metrics.

Using a combination of data analysis and sales/product feedback, I will strategically plan and execute marketing campaigns that improve the financial performance and brand recognition of Operance. I will also outline a strategy to target new markets both in the UK and globally to improve our market share.

Absolutely, everyone has been really welcoming! There hasn’t been too much pressure throughout the induction period. It’s been well organised and allowed me to discover the role and shape it properly. I feel like this environment enables me to be more productive. The communication with the sales department has also been a big bonus!

What drew me to Operance was the start-up, fast-growth mindset that the team had combined with a new and innovative product that could change the construction industry.

I enjoy playing golf, travelling and investing in my spare time. I have been lucky enough to travel to various destinations around the world, and look forward to travelling to many more.

That concludes our interview with Conor! We would like to once again wish him a warm welcome to the business. We look forward to working with him on a long term basis and are excited to see what the future brings with him onboard.

Operance is growing rapidly so keep an eye out for our next new starter article!